CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE OF UNITY BANK PLC

  CHAPTER ONE INTRODUCTION Background of the study Banking industry is an important sector in the business world which has a growing impact on all…

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TRADE FAIR AS AN INSTRUMENT OF INCREASING SALES IN BUSINESS ORGANIZATIO

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective…

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THE ROLE OF MARKETING STRATEGY IN DETERMING CONSUMER PURCHASING BEHAVIOUR

Abstract The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services.  It is the duty of the form…

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THE ROLE OF INFORMATION TECHNOLOGY IN MARKETING OF GOODS AND SERVICES

  Abstract The role of information technology in marketing of goods and services in Nigeria information technology produces better means of living, since data are…

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THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

Abstract This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning,…

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THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

ABSTRACT The scope of research is mainly on the place of marketing information system on organizational decision making, taking GUINNESS Nigeria Plc. as our case…

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THE IMPACT OF SALES INCENTIVES ON SALES PERFORMANCE IN AN ORGANIZATION A CASE STUDY OF RED STAR EXPRESS PLC

Abstract Ideally, businesses have operated primarily within the ambit of her countries in which they were registered. However, today’s globalized world, survive, she must compete…

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THE IMPACT OF SALES PROMOTION ON CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATION SECTOR

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Justification of the study 1.6       Significance of the…

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THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE

Abstract This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the…

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THE IMPACT OF SUPERVISION OF SALESMEN ON SALES VOLUME

Abstract This study aimed at the impact of supervision of salesmen on a sales volume a case study of Eternit Nigeria Plc, Sapele. Supervision is…

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