EFFECT OF PRODUCT FEEDBACK ON MARKETING STRATEGIES

Abstract This study was on effect of product feedback on marketing strategies. Two objectives were raised which included; To find out the effect of surveys…

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AN EVALUATION OF THE EFFECTIVENESS OF PRINT ADVERTISEMENT ON CONSUMER PURCHASE DECISIONS ON BEVERAGE PRODUCTS

ABSTRACT This survey and study investigates the effectiveness of print advertisements on consumer purchase decisions on beverage products and the study focuses on the Cadbury…

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MULTIPLE CONSUMER BENEFIT OF SALES PROMOTION

ABSTRACT The purpose of this study was to explore the “Multiple benefits of consumers sales promotion”, using a sample of employee’s / staff and students…

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THE SIGNIFICANCE OF ADVERTISING IN THE MANAGEMENT OF BUSINESS ORGANIZATION

ABSTRACT  The study examined The Significance Of Advertising In The Management Of Business Organization. The objectives behind the study were to find out various advertising…

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IMPACT OF E-MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria, using Jumia…

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IMPACT OF E-MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria using Selected…

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IMPACT OF MARKETING RESEARCH IN ACHIEVING ORGANIZATIONAL GOAL

ABSTRACT The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri…

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BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION

Abstract This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can…

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IMPACT OF INTERNET ADVERTISING ON CONSUMERS’ PURCHASE DECISION

ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing…

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THE ROLE OF PROFESSIONALS IN MARKETING LIBRARY PRODUCTS IN ACADEMIC LIBRARIES IN RIVERS STATE

ABSTRACT The aim of this study is to examine the role of professionals in marketing library products in academic libraries using selected university libraries in…

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