Download Category: MARKETING PROJECT TOPICS
THE IMPACT OF MARKET ORIENTATION PRACTICES ON ORGANISATIONAL PERFORMANCE IN NIGERIAN BANKING INDUSTRY
ABSTRACT The purpose of the study is to gain a better understanding of the theoretical and empirical relationship between market orientation practices (intelligence generation, intelligence…
THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT
ABSTRACT Advertising is the use of paid-for space in a publication, for instance, or time on television, radio or cinema, usually as a means of…
FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA
ABSTRACT The aim of this study was to examine the factors that influence consumer buying behaviour on household products in Lagos. The study specifically sought…
THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands…
THE IMPACT OF BILLBOARD ADVERTISING IN THE SALE OF TOBACCO IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Billboard advertising has provided the tobacco industries with a relative low cost method of advertising and was used…
EFFECTIVE MARKETING STRATEGIES FOR ROAD TRANSPORT SERVICES.
ABSTRACT The aim of this research work is to evaluate the marketing strategies for road transport services, especially those of ABC transport limited Enugu branch….
THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study…
WOMEN BUYING BEHAVIOR TOWARDS COSMETICS
ABSTRACT This research entitled “Omani Women Buying Behavior towards Cosmetics Products” was an exploratory attempt to conduct a marketing research of consumer behavior and the…
THE PROBLEMS OF MARKETING POULTRY PRODUCTS
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Poultry refers to all domesticated birds kept for meat and eggs production. Eggs and poultry meat are produced…
PERFORMANCE EVALUATION OF NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The history of banking in Nigeria dates back to pre-independence period, the establishment of banks was motivated…
