A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS

ABSTRACT Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed…

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THE EFFECTS OF ADVERTISING ON COMPANY’S PROFITABILITY

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY  It is mandatory to know the effects of advertising on company’s profitability and to introduce advertising…

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THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA

CHAPTER ONE INTRODUCTION   1.1     BACKGROUND TO THE STUDY  The attitude of people towards promotion differs. Some people are of the opinion that promotional activities particularly advertising…

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THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING

Abstract Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of…

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CRITICISM OF ADVERTISING

Abstract This study examines the meaning of advertising as used by scholars and practitioners. The highlight of the discussion is that advertising is paid for…

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THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING: (A CASE STUDY OF VITAFOAM IN NIGERIA)

Abstract   Our country, Nigeria is more of a capitalist state and everyone in his kind of business wants to maximize profit. By the way…

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