FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR ON HOUSEHOLD PRODUCTS IN NIGERIA

ABSTRACT The aim of this study was to examine the factors that influence consumer buying behaviour on household products in Lagos. The   study specifically sought…

0Shares
Continue Reading...

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social…

0Shares
Continue Reading...

THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR

ABSTRACT Different types of promotional mix are available to marketing managers for consideration any selection. However, the one that catches the interest of this study…

0Shares
Continue Reading...

THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Justification of the study 1.6       Significance of the…

0Shares
Continue Reading...