INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT

CHAPTER ONE INTRODUCTION 1.1 Background of study. The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural…

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THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMER PATRONAGE

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of…

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