AN EVALUATION OF BANK AND CUSTOMER RELATIONSHIP IN NIGERIA BANKING SERVICE

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Most times advert on our television, radio and bill boards by banks in the country have always…

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CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE OF UNITY BANK PLC

  CHAPTER ONE INTRODUCTION Background of the study Banking industry is an important sector in the business world which has a growing impact on all…

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CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AND BEVERAGES INDUSTRY

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AND BEVERAGES INDUSTRY

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE OF UNITY BANK PLC.

CHAPTER ONE INTRODUCTION Background of the study Banking industry is an important sector in the business world which has a growing impact on all other…

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