AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING

ABSTRACT Every passing generation has its remarkable achievements, which it leaves from the succeeding generation. The succeeding generation them usually themselves up using the foundation…

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THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING. A CASE STUDY OF TELL MAGAZINE

CHAPTER ONE INTRODUCTION  Background of the study People are exposed to a tremendous amount of commercial or non-commercial information every day. The average person would…

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