THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY IN ANAMBRA STATE

TABLE OF CONTENTS   Title page………………………………………………………..……………i Approval page………………………………………………………….……ii Dedication ……………………………………………………….…………iii Acknowledgement ………………………………………………….………iv Table of content ……………………………………………………………vi Abstract………………………………………………………………………v CHAPTER ONE 1.0     Introduction ……………………………………………..……………1 1.1     Background of…

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THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU STATE (A CASE STUDY OF NESTLE NIGER PLC ENUGU STATE)

ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product…

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