THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUDENT OF FEDERAL POLYTECHNIC, OKO. A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM

CONTENT TITLE PAGE……………………………….……………………………………..i APPRPOVAL PAGE…………………..…………………………………………ii DEDICATION…………………………………………………………………..iii ACKNOWLEDGEMENT……………………………………………..………..iv TABLE OF CONTENT………………………………………………..………..v ABSTRACT………………………………………………………………………vi CHAPTER ONE INTRODUCTION……………………………………………..…………. 1.1    BACKGROUND OF THE STUDY……………………………………3 1.2    STATEMENT OF THE PROBLEM…………………………………..4 1.3   …

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