THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE

Abstract The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the…

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EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES

CHAPTER ONE INTRODUCTION Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts,…

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PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORTHARCOURT

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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IMPACTS OF ADVERTISEMENT ON SALES PERFORMANCE

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of…

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EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES

CHAPTER ONE INTRODUCTION Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts,…

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BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Justification of the study 1.6       Significance of the…

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