THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu…

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SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN SERVICE INDUSTRY

CHAPTER ONE BACKGROUND TO THE STUDY  INTRODUCTION BACKGROUND OF THE STUDY “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and…

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PURCHASING RESEARCH AS A TOOL FOR PROFITABILITY IN A SERVICE INDUSTRY

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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