THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY

ABSTRACT The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP) on 1st of July, 1986, which has…

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THE IMPACT OF MARKETING ON FINANCIAL INSTITUTION (A Case Study of First Bank Nigeria Plc. Ilorin.)

TABLE OF CONTENTS Title Page                                                                     i Certification                                                                 ii Dedication                                                                    iii Acknowledgement                                                      iv-v Table of contents                                                                    vi-vii CHAPTER…

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THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

Abstract Marketing of Agricultural produce for its developing in order to influence the growth of a developing country is a tactical decision which needs both…

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