IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1         Background of the Study 1.2         Statement of Problem 1.3         Purpose of the Study 1.4         Significance of the Study 1.5         Research Question/Hypothesis 1.6         Theoretical foundation…

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IMPACT OF MARKETING RESEARCH IN SMALL SCALE COMPANY

Abstract This research work is carried out to determine the necessity of market research for business survival. The researcher highlighted some objectives to ascertain the…

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IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN MARKETING COMPANY

CHAPTER ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA

Abstract The media has been machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An…

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GSM SERVICE DELIVERY IN SMEs IN NIGERIA

Abstract Studies on GSM service delivery in SMEs are inadequate in Nigeria and this is required for them to survive in this competitive environment. Hence,…

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FACTORS THAT INFLUENCE E-SHOPPING IN THE GHANAIAN GROCERY MARKET

  Abstract Information communication technology (ICT) has altered the way of business is being carried out. Electronic shopping has unleashed yet another revolution which is…

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EVALUATING ADVERTISING EFFECTIVENESS ON SALES VOLUME OF AN ORGANIZATION

Abstract Advertising is the blood of any organization; its activities cannot be underestimated for company who wishes to remain in a global competitive environment. This…

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EFFECTS OF TELEVISION ADVERTS ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING

Abstract This work reports the results of an experiment carried out among consumers of three competing brands of toothpaste in Lagos Metropolis. The study examined…

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EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA

Abstract   The aim of this study is to examine and determine the effects of uniform pricing policy on the marketing of petroleum products in…

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EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER PRODUCT

Abstract This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent…

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