DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMER PRODUCT

CHAPTER ONE INTRODUCTION Background of the study The concept of packaging describes the overall presentation of a product or services to the consumers and the…

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MARKET RESEARCH AS A PANACEA FOR BUSINESS SURVIVAL (A CASE STUDY OF NASCO FOOD NIGERIA LIMITED)

ABSTRACT This research work is carried out to determine the necessity of market research for business survival. The researcher highlighted some objectives to ascertain the…

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CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE OF UNITY BANK PLC.

CHAPTER ONE INTRODUCTION Background of the study Banking industry is an important sector in the business world which has a growing impact on all other…

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CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE IN ENUGU METROPOLIS

ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: To…

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CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF STUDY           Consumer protection is more and more becoming a topical issue in this country.   Consumers in Nigeria…

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CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

  ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north  LGA of Ebonyi state. It has been…

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COMPARATIVE ANALYSIS OF ONLINE ADVERTISEMENT OF HOTEL ROOMS AND THE ACTUAL HOTEL ROOM AVAILABLE FOR SALE

  CHAPTER ONE INTRODUCTION Background to the study Even though the number of internet users is high in Nigeria however according to the Nielsen Mobile…

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IMPACT OF BRANDING ON CONSUMERS BEHAVIOUR

CHAPTER ONE INTRODUCTION 1.1 Background of the study Brands are always considered as a best tool for marketing and business strategy. As the communication systems…

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BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Justification of the study 1.6       Significance of the…

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THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTUERS BRAND NAME PRODUCT (A CASE STUDY OF DENCO FOAM LIMITED ONITSHA ANAMBRA STATE)

TITLE OF CONTENT Title         –       –       –       –       –       –       –       –       –       -i Approval          –       –       –       –       –       –       –       –      …

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