AN ANALYSIS OF NEWSPAPER READERSHIP PATTERN AMONG THE YOUTHS

ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth.  This arose because it was thought that the youths did…

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THE EFFECT OF MASS MEDIA CAMPAIGN ON FAMILY PLANNING

ABSTRACT This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by…

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POWER INTERRUPTIONS AND BROADCASTING MEDIA PROGRAMMES

ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television…

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THE ROLE OF MASS MEDIA IN CRISIS RESOLUTION

ABSTRACT In this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the…

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AN APPRAISAL OF NIGERIAN MEDIA AS AN INSTRUMENT FOR ERADICATING CORRUPTION

ABSTRACT This research work has investigated the media as an instrument in eradicating corruption using Obasanjo’s Anti-corruption  Crusade (A case study  of the federal Radio…

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THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE

ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is…

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AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME

ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most…

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THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS

ABSTRACT Many people have attempted to produce formulas and philosophies for effective advertising.  In a way, this is not only a dangerous but also a…

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THE ROLE OF THE MEDIA IN THE POLITICAL DEVELOPMENT OF NIGERIA

ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures…

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THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally…

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