PROBLEMS OF BROADCASTING MEDIA IN ADVERTISING PROCESS

ABSTRACT The aim of this research to study the problems of broadcasting media in the advertising process. To carry out this study in a three…

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AN APPRAISAL OF PRESS FREEDOM IN NIGERIA UNDER CIVILIAN RULE

ABSTRACT This topic of research, “An Appraisal of Press  Freedom Under Civilian Rule (A case study) is a top flight, thought provoking and interestingly challenging…

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THE EFFECT OF BILLBOARD ADVERTISING IN PRODUCT PROMOTION

ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis.  To do this,…

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POWER INTERRUPTIONS AND BROADCASTING MEDIA PROGRAMMES

ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television…

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NIGERIAN HOME MOVIES AND INFLUENCES

ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo…

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PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION

ABSTRACT This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on…

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THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO

ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles.  Such roles range from complementary, subjective,…

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THE EFFECT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION

ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis.  To do this,…

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COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT

ABSTRACT In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu…

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THE EFFECT OF VIOLENT FILM ON NIGERIAN CHILDREN

CHAPTER ONE INTRODUCTION 1.1              BACKGROUND OF STUDY Film is a series of moving picture recorded with sound that tells a story, shown on the television or…

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