THE ROLE OF COMMUNITY RELATIONS ON THE CORPORATE IMAGE OF ORGANIZATION

CHAPTER ONE 1.1       BACKGROUND TO THE STUDY The world is constantly becoming sophisticated, complex and dynamic. Public relations as a Profession have continued to play tremendous…

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EFFECTIVE PUBLIC RELATIONS AS AN INSTRUMENT FOR THE ACHIEVEMENT OF AN ORGANIZATIONAL OBJECTIVE

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The reason for banks striving to improve their profitability are obvious and varied. In this…

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THE EFFECT OF TV ADVERTS ON CHILDREN

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing…

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THE INFLUENCE OF NOLLYWOOD ON LIFESTYLE OF YOUTHS

ABSTRACT This aim of this project research is to analyze the effect of Nollywood on lifestyle of youth, in Enugu urban area. The study critically…

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THE EFFECT OF GOOD PUBLIC RELATIONS AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE

ABSTRACT Public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of…

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THE MEDIA INVOLVEMENT IN REBRANDING NIGERIAN FILM INDUSTRY

CHAPTER ONE 1.1       INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion,…

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THE IMPACT OF RADIO PROGRAMME IN ECONOMIC DEVELOPMENT IN NIGERIA

ABSTRACT The Federal Radio corporation of Nigeria Enugu National station (Radio I the station for the mature mind) Enugu, like many other electronic media establishments…

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THE ROLE OF EBBS RADIO ON RURAL DEVELOPMENT

ABSTRACT Rural development is a very important aspect in the development of a nation nd for a nation to develop  very well, it must reach…

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AN APPRAISAL OF PRESS FREEDOM IN AFRICAN SOCIETIES

CHAPTER ONE INTRODUCTION 1.1              BACKGROUND TO THE STUDY Siebert, Peterson and schramm  in describing the Operation of the press in their book entitled four Theories of…

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INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA

ABSTRACT In this study, the researcher examined the impact of information technology (IT) on media development in Nigeria. Towards this end, the researcher randomly selected…

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