THE EFFECTIVE PUBLIC RELATIONS AS AN INSTRUMENT FOR THE ACHIEVEMENT OF AN ORGANIZATIONAL OBJECTIVE

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The reason for banks striving to improve their profitability are obvious and varied. In this…

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MORAL PROBITY AND YOUTH DEVELOPMENT IN NIGERIA: AN EVALUATION OF THE ROLE OF THE ELECTRONIC MEDIA

ABSTRACT In this study, the researcher set out to examine the role of the electronic media in the crusade for moral probity and youth development….

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THE MASS MEDIA AND COVERAGE OF SPORTS PROGRAMMES IN NIGERIA

ABSTRACT The research work used social responsibility and Agenda setting theories to examine the importance of media coverage of sports programmes in Nigeria. The research…

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THE EFFECTS OF WORLD INFORMATION FLOW IMBALANCE ON THIRD WORLD COUNTRIES

CHAPTER ONE INTRODUCTION 1.0       BACKGROUND OF THE STUDY The world information flow controversy is perhaps the most topical issue in international communities today. This global…

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THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION

ABSTRACT This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network…

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THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS

ABSTRACT This examine the role of mass medial in educational development in Nigeria.  The background centre on the role of mass medial in educational development…

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THE ROLE OF MASS MEDIA IN EDUCATIONAL DEVELOPMENT IN NIGERIA

ABSTRACT This examine the role of mass medial in educational development in Nigeria.  The background centre on the role of mass medial in educational development…

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ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION

ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case…

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THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING

ABSTRACT The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet…

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THE IMPACT OF THE MEDIA IN CHECKING ECONOMIC CRIME

ABSTRACT This research was designed to assess the impact of the media in checking economic crime in Nigeria. This study specifically examined how the Economic…

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