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THE IMPACT OF HASHTAG ACTIVISM IN NIGERIA: A STUDY OF #ENDSARS CAMPAIGN


Abstract

This study explores the history and relevance of hashtags and timeline of prominent hashtags in Nigeria. In particular, it explores Nigeria’s #Endsars, a hashtag used to create awareness on police brutality such as, extortion, rape, physical and verbal assault, extrajudicial killings, wanton arrests and other forms of intimidation tactics against young innocent Nigerians. It discusses the history of police brutality, the creation of Special Anti-robbery Squad (SARS) and the commencement of #Endsars Campaign. Following agenda-setting theory, the study concludes that hashtag activism is instrumental for social transformation and as such, social media impacts, dictates and influence what the traditional media think and show as important to the public.

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Author: SPROJECT NG