THE EFFECTS OF CARTOON ADVERTS ON CHILDREN (A CASE STUDY OF TOM AND JERRY)

Abstract Tom and Jerry, a type of cartoon children enjoy watching, was chosen as the case study, with sample drawn from pupils of Uwani Primary…

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THE EFFECT OF TELEVISION COMMERCIAL ON BUYING HABIT

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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THE EFFECT OF TRADE UNION ASSOCIATION ON RETAILING BUSINESS IN NIGERIA MARKET (CASE STUDY OF UBANI IBEKUN MAIN MARKET-UMUAHIA)

ABSTRACT This study aims at finding out the effects of trade union association on retailing business in Nigeria. The study also examined how to settle…

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THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMER PATRONAGE

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of…

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THE EFFECT OF CULTURE ON CONSUMER BUYING BEHAVIOR

Abstract Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group…

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THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPTER ONE 1.0   INTRODUCTION 1.1        Background of the study 1.2        Statement of…

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THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

CHAPTER ONE INTRODUCTION Background of the study Advertising is any paid form of non-personal communication about an organization or it’s product to a target audience…

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SUSTENANCE OF MASS MEDIA INDUSTRY THE CRITICAL ROLE OF ADVERTISING

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of…

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STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)

ABSTRACT The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether…

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PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORTHARCOURT

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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