THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

Abstract This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning,…

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THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

ABSTRACT The scope of research is mainly on the place of marketing information system on organizational decision making, taking GUINNESS Nigeria Plc. as our case…

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THE IMPACT OF SALES INCENTIVES ON SALES PERFORMANCE IN AN ORGANIZATION A CASE STUDY OF RED STAR EXPRESS PLC

Abstract Ideally, businesses have operated primarily within the ambit of her countries in which they were registered. However, today’s globalized world, survive, she must compete…

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THE IMPACT OF SALES PROMOTION ON CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATION SECTOR

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Justification of the study 1.6       Significance of the…

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THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE

Abstract This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the…

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THE IMPACT OF SUPERVISION OF SALESMEN ON SALES VOLUME

Abstract This study aimed at the impact of supervision of salesmen on a sales volume a case study of Eternit Nigeria Plc, Sapele. Supervision is…

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THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY

ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc., Aba as a case study. Most companies fail…

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THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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THE IMPACT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of…

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THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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