THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

Abstract Marketing of Agricultural produce for its developing in order to influence the growth of a developing country is a tactical decision which needs both…

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THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

Abstract The purpose of this study was to examine the impact of marketing research on decision making, marketing research is one of important factors that…

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THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING. A CASE STUDY OF TELL MAGAZINE

CHAPTER ONE INTRODUCTION  Background of the study People are exposed to a tremendous amount of commercial or non-commercial information every day. The average person would…

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THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Justification of the study 1.6       Significance of the…

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THE IMPACT OF E-COMMERCE ON EMERGING MARKETS

Abstract Electronic commerce may have large economic effects in the future. Internet commerce will change the face of business forever. Moreover, e-commerce will change banking…

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THE IMPACT OF TELEVISION ADVERTISEMENT ON THE MENTAL DEVELOPMENT OF CHILDREN

Abstract The general purpose of advertising is to create awareness and educate consumers on the existing product?s promotion in television and also new products. This…

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THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)

  Abstract Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its…

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THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of…

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THE EFFICACY OF SALE PROMOTION IN THE MARKETING OF CONSUMER PRODUCT ( A CASE STUDY OF NIGERIA BOTTLING COMPANY WARRI, DELTA STATE)

Abstract Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to…

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THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN)

  CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of…

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