INFLUENCE OF BRANDING AND CONSULTANCY SERVICES ON SPORTS DEVELOPMENT IN NIGERIA

ABSTRACT   This dissertation was a perceptional study in which the influence of branding and consultancy services on sports development in Nigeria was investigated. The…

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ASSESSMENT OF INFLUENCE OF CONSUMER INFORMATION AWARENESS ON HOMEMAKERS’ DECISION MAKING IN SELECTING FAMILY GOODS AND SERVICES IN SOUTH-EAST, NIGERIA

ABSTRACT   The study investigated the influence of awareness of consumer information on homemakers‟ utilization in decision making for selecting family goods and services in…

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THE EFFECT OF INDOMIE TELEVISION ADVERTISEMENT ON CHILDREN (A CASE STUDY OF DOMA NASARAWA STATE)

ABSTRACT Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to…

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EFFECT OF TELEVISION INDOMIE ADVERTISEMENT ON CHILDREN (AN APPRAISAL OF PRIMARY SCHOOL PUPILS IN ERIN-OSUN)

ABSTRACT Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to…

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A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS ABSTRACT                                                         This study sought to determine the…

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MARKETING COMMUNICATION AS A TOOL FOR EFFECTIVE MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF SELECTED COMMERCIAL BANKS IN NIGERIA)

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective…

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CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE OF UNITY BANK PLC

  CHAPTER ONE INTRODUCTION Background of the study Banking industry is an important sector in the business world which has a growing impact on all…

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TRADE FAIR AS AN INSTRUMENT OF INCREASING SALES IN BUSINESS ORGANIZATIO

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective…

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THE ROLE OF MARKETING STRATEGY IN DETERMING CONSUMER PURCHASING BEHAVIOUR

Abstract The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services.  It is the duty of the form…

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THE ROLE OF INFORMATION TECHNOLOGY IN MARKETING OF GOODS AND SERVICES

  Abstract The role of information technology in marketing of goods and services in Nigeria information technology produces better means of living, since data are…

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