IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY

 IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY                                               ABSTRACT           The research work examines the IMPORTANCE of marketing research in…

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IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS

ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and…

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IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY

ABSTRACT Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc.  Recently,  7-up bottling company Plc reemerged…

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GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA

TABLE OF CONTENTS Cover Page……………………………………………………………………………… Table of contents………………………………………………………………………… Abstract…………………………………………………………………………………..   INTRODUCTION………………………………………………………………………… 1.1 Background of   study………………………………………………………………… 1.2 Statement of the Problem……………………………………………………………… 1.3 Objectives of the study……………………………………………………………………

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THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY

ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc…

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EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE

ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies,…

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IMPACT OF ADVERTISING IN THE MARKETING OF AIRLINE SERVICES

CHAPTER ONE INTRODUCTION In every facet ‘of business, be it profit or nonprofit oriented, the owners of such business concern must focus on techniques to…

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EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR

ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help…

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THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDUSTRY)

ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term…

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THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI

  ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede,…

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