APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET ( A CASE STUDY OF OWODE MARKET OFFA, KWARA STATE

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE Introduction Statement of the problems Objective of the study Importance…

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ACCESSING THE IMPACT OF ADVERTISING ON PRODUCT PERFORMANCE (A CASE STUDY OF P.Z NIGERIA LIMITED)

CHAPTER ONE 1.1     BACKGROUND TO THE STUDY           Advertising is one of the major tools companies use to direct persuasive communication to target buyers and…

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APPLICATION OF MARKETING CONCEPT IN A NON PROFIT ORGANIZATION (A CASE STUDY OF SECURITIES AND EXCHANGE COMMISSION ABUJA)

TABLE OF CONTENTS Title Page                                                         i Certification                                                     ii Dedication                                                       iii Acknowledgement                                            iv Proposal                                                           vi Table of contents                                             viii CHAPTER ONE 1.0   Introduction                                             1…

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ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC IBADAN PLANT)

  Table of content Chapter one Introduction general statement of problem objective of the study significance of the study scope of the study and limitation…

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INVESTIGATION INTO THE ROLES OF GSM IN DEVELOPING DIRECT MARKETING IN NIGERIA (A CASE STUDY OF MTN NIGERIA LIMITED)

  ABSRACT GSM communication is vital tool Nigeria economy as most sectors depends for effective communication and development of direct relationship with direct marketing as…

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APPLICATION OF MARKETING CONCEPT IN NON-PROFIT ORGANIZATION (A CASE STUDY OF SECURITY AND EXCHANGE COMMISSION ABUJA)

ABSTRACT Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at…

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AN EVALUATION OF PORTRAYAL OF FEMALE GENDER IN SELECTED TELEVISION ADVERTISEMENT IN NTA ILORIN

TABLE OF CONTENTS Title Page                                                                                                                    i Certification                                                                                                                ii Dedication                                                                                                                   iii Acknowledgement                                                                                                       iv Table of Contents                                                                                                       v List of Tables                                                                                                              vi Abstract                                                                                                                      vii CHAPTER…

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ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC IBADAN PLANT)

PROPOSAL This project is written to discuss on advertising strategy in a competitive business environment, advertising by Nigeria Bottling company (PLC) as case study advertising…

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INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN LAGOS AND OGUN STATES, NIGERIA

ABSTRACT   Nigerian telecommunication industry has evolved into a competitive sphere as operators endeavour to entreat and win customers through monetary and non-monetary sales promotion…

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ONLINE ADVERTISING AND CONSUMERS’ PERCEPTION ON PURCHASE DECISION OF SMARTPHONES

ABSTRACT Advertising as a profession and a field of study explains the reason why it cannot be underestimated. However, advertising in the 21st century has…

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