Download Category: MARKETING PROJECT TOPICS
THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services…
IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MAUFACTURING COMPANY IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing strategy is promotion included also are price, product, and place. If the…
PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET
ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a…
AN EVALUATION INTO THE NATURE PROBLEMS AND PROSPECTS OF THE NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC, ENUGU)
CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The history of banking in Nigeria dates back to pre-independence period, then the establishment of banks was motivated…
THE EFFECTS OF TELECOMMUNICATION SERVICE ON CUSTOMER SATISFACTION IN NIGERIA
Abstract The study was carried out to determine the effect of telecommunication service on service delivery and customer satisfaction. To carry out this research work…
ASSESSING THE LEVERAGE EFFECT OF E-MARKETING ON PERFORMANCE OF SMEs
Abstract This study examines the leverage effect of E-marketing on performance of small and medium scale businesses (SMEs) in Nigeria. The main objective is to…
THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN NIGERIA
ABSTRACT This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted…
PROBLEMS OF ALLOCATION, DISTRIBUTION AND MARKETING OF PETROLEUM PRODUCTS
ABSTRACT This research work has investigated the problems of allocation, distributed and marketing of petroleum products.(A case study of NNPC Enugu Depot) which is located…
MARKETING OF AGRICULTURAL PRODUCTS BY SMALL AND MEDIUM SCALE ENTERPRISES IN ORLU SENATORIAL ZONE IN IMO STATE, NIGERIA
Abstract The major purpose of this study was to assess the marketing of agricultural products by small and medium scale enterprises in Orlu senatorial…
INFLUENCE OF BRAND ASSOCIATION ON THE PURCHASE DECISION OF BUSINESS STUDENTS ON CLOTHING ITEMS IN TERTIARY INSTITUTIONS OF BAYELSA STATE
ix Abstract The major purpose of the study was to determine the extent to which brand associations influence the purchase decision of business students…
