PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA

ABSTRACT The Nigerianuniversity educational system was liberalised in 1999 and this led to the establishment of private universities. To promote their different programmes and competitively…

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INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN’S PERCEPTION AND USE OF THE BRAND

ABSTRACT This study focused on the influence of Dettol soap advertisements on Oyo State women’s perception and use of the brand. Advertising has been regarded…

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ATTITUDE OF UNDERGRADUATESTO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA

  ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern,…

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EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS

ABSTRACT It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The…

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THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS

ABSTRACT          The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions…

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EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY

ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in…

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THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT

ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above…

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AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA LIMITED ABA)

AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA LIMITED…

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THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA)

THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA)   BY www.sprojectng.com   A RESEARCH PROJECT…

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INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF NEW DAY PHARMACEUTICALS LIMITED IMO STATE)

ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether…

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