MARKETING OF AGRICULTURAL PRODUCTS

ABSTRACT This study was conductor or treated to know the improvement in “Marketing of agricultural products in Anambra State”. A case study of selected local…

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THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE)

ABSTRACT This study is about the discussion on the relationship between attributes of product quality with brand loyalty in Nigeria. It helps to extend the…

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INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF BEVERAGES (A CASE STUDY OF CARBURY)

TABLE OF CONTENT Title                                                                                 i Approval                                                                          ii Dedication                                                                       iii Acknowledgement                                                            iv Table of content                                                               v Abstract                                                                           vii CHAPTER ONE 1.0   Introduction                                                             1 1.1   Background…

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AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA (A CASE STUDY OF PPMC LTD, ENUGU)

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria…

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AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the…

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THE IMPACT OF TELEVISION ADVERTISEMENT OF ‘ALWAYS’ ON CONSUMERS CHOICE OF SANITARY TOWEL (A STUDY OF FEDERAL POLYTECHNIC OKO)

TABLE OF CONTENTS CONTENTS                                                                      PAGES TITLE PAGE                                                                             i APPROVAL PAGE                                                                     ii DEDICATION                                                                           iii ACKNOWLEDGEMENT                                                            iv TABLE OF CONTENTS                                                             v ABSTRACT                                                                              viii LIST OF TABLES CHAPTER…

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THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION (A CASE STUDY OF UNION PLC AWKA

TABLE OF CONTENT Title –       –       –       –       –       –       –       –       –       –       –       -i Approval  –      –       –       –       –       –       –       –      …

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THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER IN ANAMBRA (A CASE STUDY OF ROCK TAMA PURE WATER INDUSTRY ANAMBRA

ABSTRACT This study is designed to find out the role of public in consumer acceptance of pure water in Anambra State. It retrieved how to…

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THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR

ABSTRACT African Petroleum Plc, a market of petroleum product and chemicals, know that public support and goodwill as well is good corporate image are very…

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DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER GOODS (A CASE STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional…

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