A COMPARATIVE STUDY OF ADVERTISING CAMPAIGN STRATEGIES OF COCA-COLA AND PEPSI-COLA

CHAPTER ONE INTRODUCTION Background of the study “Advertising can be traced back to the very beginnings of recorded history. Archaeologists working in the countries around…

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THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)

ABSTRACT   Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its…

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